Roofing
St. Louis Roofer: +174% Organic Traffic in 6 Months
+379%
Increase in Daily Impressions
/ 01 · Overview
The starting point.
A local roofing company in St. Louis, Missouri wanted to increase online visibility, improve local search rankings, and generate more inbound leads. Specializing in roof repairs, installations, and inspections, the business sought to rank higher for key roofing service terms and dominate its local service area.
/ 02 · Challenges
What we were up against.
- Highly competitive roofing market with numerous contractors targeting similar keywords
- Limited visibility in primary target areas like Fenton, Kirkwood, and Oakville
- Inconsistencies in online business name and address information
- Structural issues on website homepage and lower domain authority compared to competitors
/ 03 · Our approach
What we shipped.
Pillar 01
Technical Website Optimization
Comprehensive site audit and technical fixes
- Fixed 404 errors and 301 redirect chains
- Fixed insecure content (HTTP to HTTPS)
- Configured SEO plugin settings and sitemaps
- No-indexed low-value content and fixed page heading issues
Pillar 02
On-Page & Content Optimization
Targeted page optimization and content development
- Title and meta description optimization for target keywords
- Heading tag optimization and internal linking strategy
- Local landing page buildout for service areas
- Published local area and business category content with community resources page
Pillar 03
Off-Page & GBP Optimization
Authority building and Google Business Profile management
- Outreach campaign and strategic link building
- Directory audit, indexing, and creation with NAP cleanup
- Custom map assets created for local authority
- GBP profile fully optimized: categories, description, social profiles, and service areas
/ 04 · Results
What it produced.
Daily Impressions
4,765 → 22,803
Daily Clicks
30 → 51
Organic Traffic
333/mo → 914/mo
Total Impressions (3mo)
665K → 1.55M
/ 05 · Proof
The screenshots.
/ More work
Related case studies.
Dental
Eugene Dental Clinic: +307% Traffic, 3–4× Leads in 4 Months
+307%
Organic Traffic Increase
Entertainment Escape Room Chain: +113% Traffic, Top-3 Maps in 14 Cities
+113%
Organic Traffic Growth
Plumbing Two Plumbing Campaigns: GBP Calls, Directions & Clicks Up 31–59%
+59%
Increase in Website Clicks
Add this to your retainer lineup.
We run engagements like this for agency partners across 200+ markets. Your clients never see us. They see results on your invoice.