Plumbing

Two Plumbing Campaigns: GBP Calls, Directions & Clicks Up 31–59%

+59%

Increase in Website Clicks

/ 01 · Overview

The starting point.

Two local plumbing companies came to us with the same problem: quality service, loyal customers, but not enough visibility in competitive markets to keep the pipeline full. The goal on both engagements was the same — fix the core local SEO issues, strengthen the Google Business Profile, and turn map-pack visibility into calls and booked jobs. Both campaigns ran for three months on the same playbook.

/ 02 · Challenges

What we were up against.

Website metadata targeted a broader city instead of the GBP location and nearby suburbs
Inconsistent NAP across Yelp, YellowPages, BBB, HomeAdvisor, and other platforms
Minimal presence on local business directories and review platforms
No embedded Google Map, under-optimized metadata, and no service or location pages

/ 03 · Our approach

What we shipped.

Pillar 01

Keyword Research & On-Page

Mapping the local intent and rebuilding the site around it

Thorough keyword research to identify high-value, location-specific terms
Website redesigned to be mobile-friendly, fast-loading, and easy to navigate
On-page content optimized and new blog posts positioned the client as the local expert
Built out service and location pages targeting nearby suburbs the GBP couldn't reach alone

Pillar 02

Google Business Profile Optimization

Tightening every signal Google reads on the profile itself

Accurate business info, primary and secondary categories, optimized description
Service area cleanup, hours, photos, and social profile links
Embedded Google Map on the site and aligned NAP between site and GBP

Pillar 03

Citations, Links & Authority

Cleaning the off-site footprint and adding local authority

Built consistent citations across reputable local directories for clean NAP
Strategic link-building campaigns aimed at local relevance and trust
Reputation and review platform presence brought in line with the GBP

/ 04 · Results

What it produced.

Website Clicks

75/mo → 119/mo (+59%)

Direction Requests

161/mo → 237/mo (+47%)

Calls from GBP

65/mo → 85/mo (+31%)

Organic Clicks

174/mo → 206/mo (+18%)

/ 05 · Proof

The screenshots.

Plumbing Company A local map rankings — month 1, 2, 3 of SEO — Plumbing Company A · Local map rankings, month 1 → month 3. Map-pack visibility tightens from scattered yellow/red to clustered green.

Plumbing Company A · Google Business Profile performance over six months. Peak month (August): 107 interactions, 17 calls, 63 directions, 27 website clicks.