Dental
Eugene Dental Clinic: +307% Traffic, 3–4× Leads in 4 Months
+307%
Organic Traffic Increase
/ 01 · Overview
The starting point.
A local dental clinic in Eugene, Oregon needed to attract new patients but was struggling due to poor rankings in Google Maps and local search results. Despite offering a wide range of dental services, they were losing visibility to competitors, limiting their ability to grow.
/ 02 · Challenges
What we were up against.
- Poor rankings in Google Maps and local search results
- Losing visibility to competitors despite offering a wide range of dental services
- Limited online presence reducing ability to attract new patients
- No structured local SEO strategy in place
/ 03 · Our approach
What we shipped.
Pillar 01
Technical Website Optimization
Foundation fixes to improve crawlability and indexation
- Fixed 404 errors and 301 redirect chains
- Fixed insecure content (HTTP to HTTPS)
- Configured SEO plugin settings and sitemaps
- No-indexed low-value content and fixed page heading issues
Pillar 02
On-Page & Content Strategy
Targeted optimization for dental service keywords
- Title and meta description optimization for target procedures
- Heading tag optimization and internal linking strategy
- Local landing page buildout and target entity optimization
- Published local area and business category content with community resources page
Pillar 03
Off-Page & GBP Optimization
Building local authority and map visibility
- Outreach campaign and strategic link building
- Directory audit, indexing, and creation with NAP cleanup
- Custom map assets created and state business link exchange launched
- GBP profile fully optimized: categories, description, social profiles, and service areas
/ 04 · Results
What it produced.
Organic Traffic
300/mo → 1,222/mo
Maps Ranking
Not ranking → Averaging #1
Lead Generation
Baseline → 3-4x increase
15-Month Traffic
300/mo → 1,652/mo
/ 05 · Proof
The screenshots.
/ More work
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