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Auto Repair

3-Location Detroit Auto Repair: +382% Organic Clicks in 6 Months

+382%
Organic Clicks in 6 Months
/ 01 · Overview

The starting point.

This auto repair business runs three shops across the Detroit metro area — Chesterfield Township, Royal Oak, and St. Clair Shores — and was already showing up near the top of Google when nearby customers searched for repair services. But that early success was standing on shaky ground. The business name was listed differently from one Google profile to the next, its LinkedIn page showed the wrong address, and online directories in two of its three markets had the wrong phone number listed. On top of that, its website had almost no authority in Google's eyes, while competitors had built up hundreds of links from other sites pointing to theirs. The business was one Google update away from losing ground it hadn't even fully earned yet.

/ 02 · Challenges

What we were up against.

  1. Business name inconsistent across all three Google Business Profiles, creating NAP conflicts platform-wide
  2. LinkedIn listed the wrong business address, and Chesterfield/Royal Oak directories showed incorrect phone numbers
  3. Website domain authority of 1.5 versus competitors reaching as high as 49
  4. Homepage title tag cluttered with a redundant “near me,” and multiple location pages missing meta descriptions entirely
  5. Royal Oak under-reviewed relative to competitors (169 reviews vs. 500+ at nearby shops)
/ 03 · Our approach

What we shipped.

Pillar 01

Technical & NAP Foundation

Fixing crawl errors and aligning business information across the web
  • Resolved all 404 errors and corrected 28 title tags
  • Added or updated 32 meta descriptions
  • Standardized business name, address, and phone across the site and profiles (28 alignment updates)
  • Corrected Google Business Profile names to match official branding
Pillar 02

On-Page & Local Optimization

Strengthening the site and profiles for three distinct service areas
  • Restructured headings across all three location pages (96 updates)
  • Expanded service areas with population-prioritized surrounding communities
  • Built a reusable location page template
  • Refined Google Business Profiles for each market
Pillar 03

Citations & Authority

Building the trust signals competitors already had
  • Launched 30 foundational directory listings (Foursquare, Patch, LinkedIn, and more)
  • Landed the site's first authority backlink, against a starting domain rating of 1.5
  • Expanded the citation network with 10 additional listings, bringing total citations to 40
/ 04 · Results

What it produced.

Organic Clicks (6mo)
371 → 1,790
Organic Impressions (6mo)
102K → 235K
Avg. Search Position
20.4 → 13.4
Royal Oak Map Visibility
54.88% → 70.07%
St. Clair Shores Map Visibility
27.96% → 56.93%
Chesterfield Map Visibility
67.03% → 76.72%
/ 05 · Proof

The screenshots.

Google Search Console 12-month graph marking the start of SEO work in January
Search Console, 12-month view. SEO started January 16 — clicks and impressions separate from their flat baseline through the six months that follow.
Search Console comparison: last 6 months vs. previous 6 months of clicks, impressions and position
Search Console, last 6 months vs. the previous 6: clicks 1,790 vs. 371, impressions 235K vs. 102K, average position 13.4 vs. 20.4.
Local Falcon map scans for Chesterfield Township before SEO, month 3, and month 6
Chesterfield Township map scans — before SEO, month 3, month 6. Share of local voice 67.03% → 76.72%.
Local Falcon map scans for Royal Oak before SEO, month 3, and month 6
Royal Oak map scans. Share of local voice 54.88% → 70.07%, with the red and orange western half of the grid turning green by month 6.
Local Falcon map scans for St. Clair Shores before SEO, month 3, and month 6
St. Clair Shores map scans. Share of local voice 27.96% → 56.93% — the largest visibility gain of the three markets.
Google Business Profile interactions for Chesterfield Township, up 194.3% year over year
Google Business Profile interactions, Chesterfield Township: 3,793 over the period, +194.3% year over year.
Google Business Profile interactions for Royal Oak, up 204.3% year over year
Google Business Profile interactions, Royal Oak: 2,809 over the period, +204.3% year over year.
Google Business Profile interactions for St. Clair Shores, up 260.0% year over year
Google Business Profile interactions, St. Clair Shores: 2,617 over the period, +260.0% year over year.
/ More work

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